In today’s always-online world, downtime is no longer just a technical issue — it’s a trust issue. Whether you run a SaaS platform, an e-commerce store, a cloud service, or an internal IT system, users expect transparency, reliability, and real-time communication when something goes wrong.

That’s where a status page comes in.

A status page is one of the most underrated yet powerful tools for improving customer trust, reducing support workload, and communicating system health clearly and proactively.

In this article, you’ll learn:

• What a status page is (and what it’s not)

• How status pages work

• Who needs a status page

• 5 major benefits of having a status page

• Best practices for creating an effective status page

• Common mistakes to avoid

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